Introduction

The Tet Festival is organized annually in Southern California as the Vietnamese-American community celebrates Tet, the Lunar New Year.

Tet, marking the beginning of Spring, is the most popular and single-most celebrated holiday of the year in many Asian cultures, particularly the Vietnamese and Chinese. It encompasses the tradition of Thanksgiving, the spirit of Christmas, and the excitement of the Western New Year.

The Tet Festival is a long standing tradition for Asian communities worldwide and an eighteenth-year tradition for the Union of Vietnamese Student Associations of Southern California (UVSA). Since its inception in 1982, the UVSA has recognized the cultural significance of Tet and has organized an annual celebration of Tet for Southern California.

This year, as we ring in the Year of the Dragon in the city of Westminster, thousands are expected to attend the event. We invite you to participate as one of the generous sponsors in this festive occasion.

Purpose

• • To preserve and promote the Vietnamese cultural heritage
  • To provide an opportunity for companies and organizations to introduce products and services to one of the fastest growing communities in America
  • To raise funds for educational, cultural and charitable programs in the community
  • To provide an opportunity for youths to participate in the spirit of community service

Past Attendance

The Vietnamese-American community in Southern California has now grown to over 300,000 making it the largest population of Vietnamese outside of Vietnam. Since the festival began in 1982, attendance has increased steadily from a few thousands to one hundred thousand people. During the 1995 Tet Festival, the Los Angeles Times reported an estimated 50,000 attendees on Saturday alone.

Media Coverage

As the Tet Festival grows in popularity and magnitude, so is the attention around the event. The festival has attracted coverage from more than 40 media sources nationally and locally. Some of the sources have included: NBC, ABC, CBS, KCAL, UPN, the WB network, FOX, CNN, KNX, KFWB, KOCE, BBC, International Channel, the Los Angeles Times, the Orange County Register, Little Saigon Radio & Television, RFA, Vietnam Broadcasting Network, the Nguoi Viet Daily News, and other Vietnamese newspapers and radio stations.

In addition, our Advertising and Promotional campaign (flyers, posters, programs, radio, television, newspaper and magazine ads) guarantee to send your company’s message(s) out to hundreds of thousands of people.

Past Sponsors

The Tet Festival is well known not only to Southern California but also to some of the largest companies who have consistently and generously sponsored our event. The list of past sponsors includes: Western Union, Money Gram, Nestle, Met Life Insurance, Southern California Edison, Coca-Cola, Bank of America, the South Coast Air Quality Management District (AQMD), AT&T, Wells Fargo Bank, Anheuser-Busch, Miller Brewing Company, MCI, Golden West College, Rancho Santiago College, Pacific Bell, GTE, City of Santa Ana, City of Westminster, and the Orange County Register.